Search Engine Optimization

Creating effective landing pages isn’t the same as crafting a successful website or email newsletter. There are certain guidelines you should adhere to in order to maximize your page’s success.

Landing pages, like any other part of your online marketing strategy, need goals. Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page.
Sales
Leads
Email sign ups
Phone calls
Showroom visits
Once you know what your goal for the page is, you need to come up with a clear call to action. This is possibly the single most important part of any landing page.

Your call to action should be specifically tied to your goal and should be supported by everything else on your page, from headline and body copy to images and overall layout.

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